What Is Investment Management?

What is investment management  and do you really need it? It’s a common question, especially from people who are new to working with a financial planner or who are trying to understand the difference between managing their own investments and having a professional to support them.

The short answer: investment management is the professional oversight of your investment portfolio. Done well, it’s much more than just picking stocks or funds. It’s a coordinated strategy built around your goals, timeline, and full financial picture.

Today, we’re breaking down what investment management includes, how it differs from financial planning, and what to look for when deciding who should support you in managing your investments.

What Is Investment Management?

Investment management is the process of building, overseeing, and adjusting an investment portfolio to help you reach your particular financial goals. It includes decisions about:

  • Which assets to invest in: stocks, bonds, ETFs, mutual funds, and other securities
  • How to allocate those assets across different categories based on your unique risk tolerance and timeline
  • When to rebalance your portfolio as markets move and your life changes
  • How to structure your investments across different account types for tax efficiency
  • How to adjust your strategy as you move closer to retirement or through major life transitions


Investment management is not a one-time event. It’s an ongoing process that requires attention, expertise, and a clear understanding of how your investments connect to everything else in your financial life.

What Investment Management Is Not

Investment management focuses specifically on your portfolio. It is not the same as financial planning, which takes a wider view of your full financial picture: income, spending, taxes, insurance, estate documents, retirement income structure, college savings, and major life decisions.

Think of it like this: financial planning is your roadmap. Investment management is one part of that roadmap, the part that handles how your money is invested to support the goals in your financial plan.

When investment management exists without a broader financial plan, your portfolio may be well-managed in isolation but disconnected from the bigger picture. That’s why the most effective approach coordinates both investment management and financial planning together.

What Does Investment Management Include?

A well-structured investment management relationship typically involves:


Portfolio Construction
Building a diversified mix of investments aligned with your goals, timeline, and risk tolerance. This includes determining your asset allocation (aka how much goes into stocks, bonds, and other asset classes) and selecting the specific investments within each category.

At Method, one of the resources we use is the Dimensional Fund Advisors platform, which is built on decades of academic research and takes an evidence-based approach to investing rather than attempting to beat the market through speculation or frequent trading.

Ongoing Monitoring
Markets shift, life changes, and your portfolio needs consistent oversight to make sure it stays aligned with your goals- not only when you first invest, but continuously over time.

Rebalancing
Over time, market movement causes your portfolio to drift from its target allocation. Rebalancing brings it back in line- selling assets that have grown beyond their target weight and buying those that have fallen below. This maintains the risk profile you’ve agreed to and keeps your strategy consistent.

Tax-Efficient Investing
Where you hold certain investments matters almost as much as what you hold. A strategy called asset location places investments strategically across taxable accounts, traditional (pre-tax) accounts, and Roth accounts to minimize what you owe in taxes each year.

This is one of the most meaningful ways a financial planner who coordinates directly with your tax planner can add value- making sure your investments are growing in the most tax-efficient way possible.

Adjustments Over Time
As your life changes (a job change, a growing family, a shift in retirement timeline, a major purchase) your investment strategy should shift with it. Investment management is  a living process that responds to where you are and where you’re headed.

How Investment Management Fits Into a Full Financial Plan

Investment management is one component of a broader financial plan, and the two work best when they’re designed and managed together.

How they connect:

  • Your financial plan identifies your goals, timeline, income sources, tax situation, and spending needs
  • Your investment strategy is built to support those goals. With the right allocation, the right account structure, and the right level of risk for your stage of life
  • Your withdrawal strategy in retirement coordinates which accounts to draw from and in what order to minimize taxes and extend how long your savings last


When your financial plan and your investments are aligned, every dollar in your portfolio has a purpose. When they’re not, you may be investing in ways that work against the other decisions you’re making, whether in your tax strategy, retirement timeline, or estate plan.

This is why the importance of financial planning goes beyond what you invest in. A portfolio without a plan is just a collection of accounts. A portfolio inside a plan is a tool working toward a specific outcome.

How Investment Management Is Priced

Investment management fees vary by provider and model. Common structures include:

  • Percentage of assets under management (AUM): This is the most common model. The advisor charges a percentage of the total portfolio value each year (typically between 0.5% and 1.5%) depending on the firm and the level of service provided.
  • Flat fee: A set annual or quarterly fee regardless of portfolio size.
  • Hourly or project-based: Less common for ongoing management, but used by some advisors for one-time reviews.

At Method Financial Planning, investment management is offered together with comprehensive financial planning. Our fee is 1% of assets under management with a $4,000 annual minimum- so you’re never paying for just portfolio oversight. You’re paying for a coordinated strategy that covers your investments and your full financial life together.

Do You Need Professional Investment Management?

These are a few signs it may be time to consider professional investment management:

  • You have multiple accounts in different places and aren’t sure how they’re working together
  • You’re not confident your current investments match your actual risk tolerance or timeline
  • You’re approaching retirement and want to make sure your portfolio is positioned well for income
  • You’ve recently experienced a major life change  (a new job, a divorce, an inheritance, the sale of a business) and your investment strategy hasn’t been updated
  • You’re spending time managing your investments that you’d rather spend on other things
  • You want your investments coordinated with your tax strategy and broader financial plan

If you’re weighing the decision, our post on questions to ask a financial planner includes several questions specifically about investment management that are worth bringing to any first conversation.

Ready to Talk About Your Investment Strategy?

Whether you’re just getting started or wondering if your current approach is working, we’d love to connect.

Schedule a free discovery call and take the first step toward an investment strategy that’s built around your life, not a generic template.

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